Publishing an app is the start, not the finish. We improve your store listing, first-session experience and retention messaging so more of the right people find your app, install it and come back.
Different channel, different ranking signals.
Ranking leans on the app name, subtitle, keyword field, ratings and how people engage with the app. Screenshots and the description help convert views into installs.
Google Play uses the title, short and full description, ratings and engagement. The listing text is widely reported to be used for search, so wording matters.
A web app is found through search engines, so page content, links and technical SEO drive discovery. This is a separate discipline from ASO.
Ads and social posts can send people to your store page, but a weak listing wastes that traffic. ASO makes sure the page converts.
Onboarding, push notifications and in-app messages decide whether a new user becomes a returning one.
Store analytics and in-app events show what to change next.
Character limits we write to. Always check the current store documentation before publishing.
Name: 30 characters. Subtitle: 30 characters. Keyword field: 100 bytes. Promotional text: 170 characters. Description: 4,000 characters. Up to 10 screenshots.
Title: 30 characters. Short description: 80 characters. Full description: 4,000 characters. 2 to 8 screenshots. Feature graphic: 1024 x 500.
The basics we review in every audit.
Say clearly what the app does, include the most important keyword naturally, and stay inside the character limits.
Choose terms people actually search for and that you can realistically compete for. Avoid repeating the same word across fields on iOS, since the keyword field is limited to 100 bytes.
Lead with the benefit, write for people first and keywords second, and keep claims honest.
Show the core value in the first two or three screenshots with short, readable captions.
Ask for a rating after a positive moment, not at first launch, and reply to reviews.
Translate the listing for the markets you target, for example Arabic for the UAE, instead of relying on one English listing.
Most of the decision to stay happens in the first minutes.
Keep it short and fast. It should load the app, not delay it.
Show the one thing the app does best, ask for permissions only when they make sense, and let people reach the first useful result quickly.
Messages that are relevant and in moderation bring users back. Too many make them leave.
Trigger on useful events such as an order update or a saved item, and let users choose what they receive.
Promote a feature or offer inside the app at the moment it is relevant, without interrupting the task.
Segment by behaviour so a new user and a returning user see different messages.
You cannot improve what you do not track.
App Store Connect and Google Play Console show impressions, product page views and installs, so you can see whether listing changes help.
We set up events for key steps such as onboarding completed and first action, so you can see where users drop off.
Scoped to your app after a short call.
A review of your current listing against the checklist, with prioritised fixes.
Name, subtitle, keywords and description written and tested.
Caption copy and layout guidance for your store screenshots and preview video.
Arabic listing text and screenshot copy for UAE audiences.
Flow and message planning for first session and retention.
Event tracking so you can measure activation and retention.
Remote delivery from Nagpur, India.
Practical guides on ASO, onboarding and retention from our team.
ASO is the work of improving how an app appears and ranks in the App Store and Google Play, and how well the listing turns views into installs. It covers the name, subtitle or short description, keywords, description, screenshots and ratings.
A website ranks in Google search because of its pages, links and content. An app ranks inside the App Store or Google Play based on its store listing, keywords, installs, ratings and engagement. Web apps rely on SEO, iOS apps on the App Store and Android apps on Google Play, so each channel needs its own approach.
No. Nobody can promise a ranking or a number of installs. We improve the things you control, such as the listing, the first session and retention messaging, and we measure the effect with analytics.
Yes. We can prepare Arabic store listings and screenshot copy for UAE audiences, alongside the English listing.
No. We can audit and improve the listing of an existing app, whoever built it.
Share the app and the store link if it is live. We reply with an honest view of what to improve first.
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