The Problem
Our client had built a token mining app and was spending heavily on ads, but downloads weren't converting into active users. New users were installing the app, opening it once, and never coming back. The team assumed it was a marketing or onboarding-design problem — it wasn't.
What We Found
When we audited the signup flow, the real issue was authentication. The existing sign-up process required multiple steps, an OTP that frequently failed to deliver, and no fallback option. A large share of first-time users were dropping off before they ever reached the app's home screen — the app's actual features never got a chance to prove themselves.
What We Built
We rebuilt the authentication flow in Flutter with a simplified, single-step sign-up, added a reliable OTP fallback, and reduced the number of screens a new user had to pass through before landing inside the app. No new features, no redesign of the core product — just removing the friction that was silently killing retention.
The Result
Within weeks of shipping the new authentication flow, app downloads that converted into actual active installs grew by 300%. The client didn't need to spend more on ads — the app just stopped losing the users it was already acquiring.
Facing a similar drop-off problem in your app?
We audit, fix, and ship — usually faster than a full redesign would take.
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